‘Stay Healthy for You and Your Mob’

Campaign overview

Aboriginal and Torres Strait Islander women are less likely to have regular breast screens. To help change this, we’ve launched a new campaign to encourage Aboriginal and Torres Strait Islander women aged 40–74 in NSW to book their breast screen when due. 

Created in partnership with Aboriginal agency, 33 Creative, and Aboriginal women, the campaign uses community informed advertising to highlight the importance of regular breast screening and empower women to prioritise their health. 

The campaign raises awareness that Aboriginal women are recommended to screen every two years from age 40 and aims to increase screening rates across NSW. 

The campaign features new television advertisements encouraging Aboriginal women to put themselves first and get screened. It includes a powerful testimonial from Jacqui Nean Kahn, a proud Gomeroi woman, who shares how a routine breast screen detected her breast cancer early, enabling early treatment and a chance for recovery. 

Running from February 16 to April 12, 2025, the campaign will be delivered across television (NITV), radio, print (Koori Mail) and screens in Aboriginal health services. 

Why we need a campaign

Aboriginal and Torres Strait Islander communities are culturally rich, strong and diverse with deep kinship connections and resilience. However, significant gaps in health outcomes remain with Aboriginal and Torres Strait Islander women experiencing poorer survival rates from breast cancer, more advanced tumours at diagnosis, and lower participation in breast screening programs.

To address this gap, BreastScreen NSW is working with Aboriginal communities to deliver targeted strategies and tailored communications to improve health outcomes for Aboriginal and Torres Strait Islander women.

Campaign audience

Aboriginal and Torres Strait Islander women in NSW aged 40–74.

Key campaign messages

• Stay healthy for you and your mob.
• While you’re busy looking after your mob, you can forget to look after yourself.
• For women aged 40–74, a breast screen is the best way to find breast cancer early, when it’s easier to treat.
• A breast screen with BreastScreen NSW is free and an appointment only takes 20 minutes, every 2 years.
• You can book for yourself or go with a group.
• There are over 250 screening locations across NSW.
• Early detection of breast cancer increases your chance of survival.

Find out more